About Kurt S. Adler

About Kurt S. Adler

The legendary American brand, , has been one of the most renowned names worldwide for over 75 years in the realm of luxurious and imaginative Christmas decorations. The inspiring story of Kurt S. Adler begins in Southern Germany, in the city of Bavaria, where he was born into a Jewish family in 1921. At the age of sixteen, his parents sent him alone to America to escape the Nazis. Although he initially didn't speak English, he quickly started high school in New York and soon enlisted in the U.S. Army. Kurt worked in the procurement department, learning about logistics and sourcing merchandise.

After the end of World War II, Adler ventured into the export business, utilizing contacts he had made during his stationing in Honolulu. As the business thrived and European economies started to recover, Kurt shifted gears towards importing.

In the 1950s, during a trade mission in post-war Europe, the German-born entrepreneur had an epiphany to import ornaments and Christmas decorations with a distinctive Germanic charm. At that time, most American families used simple round glass Christmas balls and tinsel garlands for their Christmas trees. Kurt introduced exquisite handcrafted angels from East and West Germany, which were highly appreciated in America. He expanded his Christmas collection with mouth-blown glass Christmas ornaments from Czechoslovakia and lights from Italy. Suddenly, America was adorned with festive decorations exuding a European flair.

Nearly 75 years later, Kurt S. Adler, Inc. has evolved into the leading importer and distributor of festive seasonal decorations. With its headquarters in New York City, the company continues to be led by Kurt Adler's children - Howard, Clifford, and Karen. Just like us, they believe at Kurt S. Adler that a Christmas ornament holds sentimental value and evokes vivid memories. An ornament allows people to reflect upon these memories year after year and inspires them to relive those cherished moments.

At Viv! Christmas, you'll find an extensive collection of Noble Gems™ Christmas ornaments and Hollywood Collection Nutcrackers™ among other exclusive Kurt S. Adler collections. These ornaments are thoughtfully designed with love and meticulously hand-decorated to ensure top-notch quality. The Kurt S. Adler assortment introduces new original Christmas ornaments every year, catering to various occasions. Many consider Kurt S. Adler items as precious collector's pieces, and they expand their collection with these special decorations each year. Therefore, they make an exceptional gift for true enthusiasts of unique Christmas embellishments.

You can conveniently order Kurt S. Adler Christmas decorations online at Viv! Christmas, with shipping available within Europe. Discover all unique items of the American brand . Prefer to view the products in-store? Visit our Christmas shop in Dreumel, the Netherlands, and explore the magic in person.

Kurt S. Adler Collection