Goodwill M&G Christmas Decor from Belgium
Goodwill M&G is a Belgian decor brand based in Kontich, near Antwerp, known for its unique and luxurious Christmas decor and seasonal collections since 1986. From its 1,200 m² showroom in Kontich, new collections are developed each year with imagination, originality and attention to detail at their heart.
The brand’s own Heart by Goodwill collection is designed in Belgium and is characterised by rich fabrics, embroidery, beads, glitter and intricate details. Many designs are produced in limited quantities and finished by hand, creating beautiful Christmas decorations that are not just enjoyed for one season, but treasured and collected for years to come.
Every year, Goodwill M&G introduces new themes, ranging from traditional Christmas worlds in red, green and gold to whimsical collections filled with pastel colours, candy and playful details. The brand also creates unique seasonal decorations for Halloween and Easter.
Goodwill Christmas Baubles & Ornaments
Goodwill M&G Christmas baubles and ornaments are often little works of art in their own right. Alongside classic glass baubles, each season brings unique Christmas ornaments in unexpected shapes, colours and themes. Many designs are richly decorated with glitter, beads, fabrics and other intricate details, making them beautiful statement pieces even when displayed individually in the Christmas tree.
By combining ornaments and Christmas figures from the same Goodwill theme, you can carry the look of your Christmas tree throughout the rest of your Christmas decor.
Shop Goodwill M&G Online in Europe & the UK
Looking for an official Goodwill M&G retailer in Europe? At Viv! Christmas, you can shop the collection online from the Netherlands, with shipping across Europe and to the UK, or visit our Christmas store in Dreumel, the Netherlands.
As an Official Digital Partner of Goodwill M&G, we can also help if you’re looking for a specific item that isn’t currently available on our website. Feel free to contact us and we’ll be happy to check whether the item is still available and can be ordered for you. Want to explore all the latest designs? Browse the current Goodwill M&G catalogue to discover the 2026 collections.
Goodwill Halloween & Easter
Beyond Christmas, Goodwill M&G introduces unique collections for Halloween and Easter each year. From whimsical Halloween figures to colourful Easter decorations, these collections feature the same beautiful details and imaginative style that Goodwill is known for. At Viv! Christmas, you’ll find a curated selection from the latest Goodwill Halloween and Easter collections each season.
Goodwill, Katherine’s Collection & Mark Roberts
Alongside its own Heart by Goodwill label, Goodwill M&G is also the official European distributor of Katherine’s Collection and Mark Roberts. These exclusive American brands are known for their richly decorated Christmas figures, unique ornaments and collectable statement pieces.
As an Official Digital Partner of Goodwill M&G, Viv! Christmas offers a curated selection from both brands. Looking for a specific item that isn’t currently available in our online shop? Feel free to contact us and we’ll be happy to check whether it is still available and can be ordered for you.
